August Beauty Buzz: Yes To, Uber Corner Store, and Kardashian Hair

Yes To … Now at CVS

One of my favorite natural skin and hair care lines, Yes To, announced it will be available at CVS stores all over the US. These products are made with fruits and vegetables and come in Yes to Carrots, Yes to Cucumbers, Yes to Grapefruit, Yes to Tomatoes, and Yes to Blueberries varieties. I especially like the Yes to Cucumber face wipes, which up until now I’ve only been able to find at Target. The products are always at least 95% natural, free of parabens, petroleum, phthalates and SLS, and made with recyclable materials according to Yes To.

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Uber Offers DC Residents a Shopping Service

Uber launched (August 19th) a Corner Store shopping service to DC residents for a limited time only. The experiment is only set to last a short while, and will probably indicate if the service will roll out nationally and permanently. The service offers over a 100 items from medicine to toothpaste on Monday through Friday from 9 am to 9 pm. Keep shopping if you want this service to stay!

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Kardashians Launching New Beauty Line

The Kardashian sisters are making plans to partner with Farouk Systems for a new line of hair styling products. The line of high-end, yet affordable products is set to launch in Spring 2015. The collection, “Kardashian Hair” will have styling products, tools, and accessories available. The girls already have a fashion, makeup, and self-tanning line – what will they not do?!

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Is Benefit’s They’re Real Mascara For You?

Should you buy one of the most raved about mascaras on the market? Keep reading to find out if it’s your perfect match!

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Mascara is by far my favorite makeup item! It’s important for every mascara lover to find their ideal match. The Benefit They’re Real mascara has been one of the most talked about since it came onto the market, but the question is – is it right for me? Will I fall in love?!

After using this product for a few months, this mascara is best for:

  • The widest variety of lash needs – helps with everything including volume, length, and curl.
  • I would say this mascara’s best asset is the lengthening effect. It’s not as voluminous as I’d like, but still does a great job.
  • This is a very classy mascara that can easily transition from day to night.
  • It doesn’t come in a waterproof formula, but does stay in place all day. I will say I do notice some smudging after a few hours of wear.
  • It doesn’t clump at all! It keeps your lashes separated, yet voluptuous. This mascara isn’t for you if you enjoy a more clumpy/voluminous type of effect with your lashes.
  • My lashes wing out perfectly with the ideal curl when using this mascara. I also really enjoy the deep black color.
  • The formula really perfects your lashes resembling false lashes, hence the name!

Overall, I think this mascara is worth a try – but I’ve found several other comparable dupes including Maybelline’s The Rocket mascara. At $23 this mascara is fairly pricey and even though I love it, I’m not going to stick with it forever.

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Fall 2014 Beauty Trends Lookbook

Keep reading to hear about the hottest trends in beauty for fall and winter 2014!

Peek-A-Boo Color

Unexpected pops of color around the eye area are a great way to jazz up your makeup. The trend can be incorporate in all types of eyeliner styles along with eyeshadow combinations. Try to keep your combinations to 1-2 colors, the bolder the better, but don’t end up looking like a clown when you walk out of the house.

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Photo: Giles

60’s Inspired Hair

These retro hairstyles have made a comeback! Keep your recreations to a more classic, toned version of their originals to be uber trendy this autumn and winter.

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Photos: Gucci, Deborah Lippmann, Thomas Kletchka

Lined Looks

Whether it be a soft liner or extreme cat eye, fall is all about the liner – don’t be caught without it! Creating definition on your eyes will be key this season. Ideas to consider: smokey eye (black or brown), colored liner, cat eyes (extreme and toned down), and simple lines.

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Photo: Tom Ford

Minimalist Nail Art

Nail art is not over, but for fall the designs are very simplistic and easy to recreate. Think less is more. My coveted color selections will be  deep reds and maroons, charcoal grays, and pale nudes.

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Photo: Essie // DKNY

Lay On the Shadow

Dramatic eye shadow in versatile colors were all over the fall fashion runways (think browns and blacks versus bright neons). Be sure your looks extends beyond the upper lid. To achieve the look use a medium sized, fluffy shadow brush to sweep pigment over the lid, be sure to extend beneath the lower lash line with a smudge brush as well.

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Photo: Butter London // Nicole Miller

Braids

As you’ve probably noticed – braids are the best new hair accessory with even more in store for fall. Whether it be a subtle forehead framing braid or bold fishtail gliding down your back, each braid is making a statement this season! If you find it hard for your hair to hold shape in a braid, run a bit of styling prep product in your hair beforehand.

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Photo: Creatures of the Wind

No Makeup Makeup

The last trend of the season is my favorite – no makeup makeup! Perfect makeup really shouldn’t be noticeable, but just enhance your natural features. Glowing skin works for everyone so this trend is universal. You can see in the previous trends – the looks are all about bold eyes and hair. Keep your face simple and luminous. Nude complexions are in, so skip the heavy blush, bronzer, and contour. Achieve the perfect look through proper skincare, a bit of foundation/concealer, and perhaps some simple highlighter or blush.

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Photo: Ralph Lauren

BeautyCon LA 2014 Experience

I was so excited to attend my first BeautyCon this past weekend in Los Angeles! I hope you enjoy my photographs of the experience below. Overall, it was a great experience, but definitely not what I was expecting.

Here’s what I loved:

  • The wide variety of panelists and topics, here’s a list of who was planned.
  • The variety of booths and products that were featured, along with freebies! Most of the booths were very interactive with photo booths, makeup demos, or games. Most booths also offered some great discounts on full sized products.
  • It was sponsored by Hansen’s, so there were free drinks and plenty of bottled water.
  • There were lots of great spots to snap pictures!
  • The price was very reasonable, GA was $45 – which was easily made up in all the free merchandise.
  • Everything from the makeup to food was very reasonably priced at the event.
  • The crowd was very diverse including industry professional, bloggers, and just fans – also including a variety of ages from little kids to adults, I definitely didn’t expect the young “tween” crowd.
  • All the fashion and beautiful makeup :)

Here’s what could have been better:

  • It was a very chaotic environment and could have been more organized. There were no maps or schedules.
  • The panels were running very behind and there wasn’t nearly enough seating in the panel rooms for everyone who wanted to attend.
  • You also had to line up extremely early to get a seat.
  • The food was fine, but definitely wasn’t “food trucks” as it was advertised. It was very fair-like including hot dogs, pizza, and grilled cheese.
  • I found most of the booths were understaffed and it was hard to get assistance.
  • I think a bigger space or more booths would make future BeautyCon less crowded.
  • It seemed most of the brands weren’t very receptive to working with bloggers and didn’t want to interact much – just sell products. This wasn’t everyone, but definitely in some.
  • The environment didn’t allow me to network much with fellow bloggers.
  • Waiting outside in the heat for an hour to get in was very exhausting!

Outfit Details: Crop Top from LF // Sweat Skirt from The Kardashian Kollection // Notorious Necklace from Melody Ehsani // Shoes from LF

I’m loving these new sweat skirt and platform Birkenstocks trends! Definitely for anyone who enjoys “comfy” trends that are just as fashionable!

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Favorite High End Lip Balm

The Sugar Lip Treatment from Fresh is my all-time favorite lip balm! It keeps my lips extremely moisturized, full, and soft for hours. I find I only need to apply once in the morning and once at night.  This is “Fresh’s #1 best-seller famous for its ultra-nourishing and protective benefits, sublime texture, and iconic citrus flavor” with SPF 15.

The key ingredients:

  • Sugar, a natural humectant, prevents moisture loss.
  • A superior blend of nourishing oils, including meadowfoam and black currant seed oils, deeply moisturize dry areas.
  • Grapeseed polyphenols protect, smooth, and soften.
  • SPF 15 UVA/UVB protection

At $22.50 it’s pretty expensive, but definitely worth it and lasts forever! My last tubed kept me stocked for a whole year. I just can’t describe enough how luxourious this lip treatment makes my lips feel. It’s worth a try and comes in a variety of shades, but the clear is my favorite. If you struggle with drying lipsticks, I’d definitely recommend some of their colored shades as well.

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